The Effect of Da'wah Message at @Sholehahstory Instagram Accounts on Increasing Their Self-Love Followers

Authors

  • Ummu Ahya Giyanti STID Muhammad Natsir
  • Wulida Zohratunnisa STID Muhammad Natsir, Indonesia

DOI:

https://doi.org/10.38214/jurnaldawahstidnatsir.v7i2.269

Keywords:

Message Da'wah, Instagram, Self Love, Followers

Abstract

This research aims to find out how much effect the da'wah message of the Instagram account @sholehahstory on the increase in Self-love Followers. The research method used is quantitative descriptive. The results of the study stated that they accepted Ha and rejected Ho, meaning that there was an influence of the da'wah message of the @sholehahstory Instagram account on the increase in self-love received by their followers. This is based on the results of the t-test through a simple linear regression test which shows that the significance value of the influence of the Da'wah Message (X) on Self-love (Y) is < 0.000 < 0.05 and the value is 11.860 > 1.984 so that it can be concluded that Ha is accepted. Based on the tests carried out, it was also obtained that the value of the relationship (correlation coefficient (R)) was 0.768 and the influence (determination coefficient (R Square)) was 0.589. This shows that variable X has exerted an influence on variable Y by 58.9%, this figure is included in the sufficient category, meaning that the influence given by the da'wah message of the Instagram account @sholehahstory on the increase t_hitung t_tabel in self-love followers is declared sufficient/moderate. It can be concluded that the message of the Instagram account @sholehahstory give effect on increasing in self-love followers by 58.9% with the category of enoughThis research aims to find out how much effect the da'wah message of the Instagram account @sholehahstory on the increase in Self-love Followers. The research method used is quantitative descriptive. The results of the study stated that they accepted Ha and rejected Ho, meaning that there was an influence of the da'wah message of the @sholehahstory Instagram account on the increase in self-love received by their followers. This is based on the results of the t-test through a simple linear regression test which shows that the significance value of the influence of the Da'wah Message (X) on Self-love (Y) is < 0.000 < 0.05 and the value is 11.860 > 1.984 so that it can be concluded that Ha is accepted. Based on the tests carried out, it was also obtained that the value of the relationship (correlation coefficient (R)) was 0.768 and the influence (determination coefficient (R Square)) was 0.589. This shows that variable X has exerted an influence on variable Y by 58.9%, this figure is included in the sufficient category, meaning that the influence given by the da'wah message of the Instagram account @sholehahstory on the increase t_hitung t_tabel in self-love followers is declared sufficient/moderate. It can be concluded that the message of the Instagram account @sholehahstory give effect on increasing in self-love followers by 58.9% with the category of enough

Published

2024-12-31 — Updated on 2024-12-31

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